Custom logo design service
An original logo designed around your business name, your customers and the places your logo will actually appear — trucks, signs, uniforms, menus, websites and social profiles. You review real concepts, guide the revisions and receive final files prepared for print and screens.
Custom logos typically start at $125–$200. Remote service for Atlanta-area businesses by phone, text and email from our Houston, Texas studio.
Why owners come to us
Plenty of businesses launch with a logo put together in an afternoon — a font from a word processor, an icon from a free library, or a design from a marketplace contest. That is a reasonable way to start. The problems usually show up later, when the logo has to do more work.
The sign shop asks for a vector file and you only have a small JPG. The embroidered polo turns the fine lettering into a blur. The icon you liked turns out to be used by three other companies in town. The name is hard to read on a phone screen or from across a parking lot. Or the logo simply does not look like the kind of business you have become.
A custom logo solves those problems at the source. Instead of adapting something generic, we design a mark for your name, your market and your real applications, and we test it at the sizes and in the colors you will actually use before it is final.
Our approach
We start with questions, not software. Who are your customers? What do you want them to feel when they see your truck or your storefront sign — reassured, excited, impressed by the price, confident in the quality? Which competitors do you want to look different from?
From that brief we explore directions: wordmarks built from carefully chosen lettering, symbols that capture an idea about your service, or a combination of both. Every concept is drawn as vector artwork, so it scales cleanly from a business card to a banner.
Before we present anything, we check the basics professionals look for: does the logo still read at the size of a social media profile picture? Does it work in one color for a rubber stamp, a window decal or embroidery? Is there enough contrast? Does the spacing between letters feel even? Those details separate a logo that looks good in a presentation from one that works on a Monday morning job site.
Examples
Each logo below began with a brief from the owner. Notice how the style changes with the audience: rugged and bold for trucking and construction, calm and clean for clinics, polished and premium for property businesses.
Truck & construction company
Transport company
Animal clinic
Property company
Painting contractor
Fulfillment company
Beauty bar
Consulting brand
What is included
The exact scope is written into your quote before work begins, so you know what you are paying for. A typical project includes:
A short conversation or questionnaire covering your name, services, audience, preferred colors and styles, and where the logo will be used most.
Initial logo concepts developed from your brief — not pulled from a template library — presented so you can compare directions side by side.
Refinements to the direction you choose. The number of revision rounds is stated in your quote, so feedback stays focused and the timeline stays predictable.
Usually a primary logo, a simplified or stacked version where it helps, a one-color version and a reversed version for dark backgrounds.
High-resolution PNG files with transparent backgrounds, a print-ready PDF and vector files for sign shops, printers and embroiderers.
The exact color values and typeface names, so your printer, web developer or next designer can match the logo accurately.
Process and revisions
Most logo projects follow the same steps. You approve each one before we continue, and all communication happens by phone, text or email.
You share the business details and any ideas or examples. We confirm scope, price, deliverables and timing in writing.
We sketch and develop distinct directions, then refine the strongest into presentable concepts.
You review the concepts, ideally on your phone and a computer, and tell us what feels right and what does not.
We refine the chosen direction within the agreed rounds — lettering, spacing, color, icon details or layout.
You approve the final design. Take your time here; this is the version that will go on everything.
We prepare and deliver the final file set with notes on which file to use for print, signage, embroidery and the web.
Files and usage
Logo files confuse a lot of owners, and for good reason — the same logo can be saved a dozen ways. Here is the short version.
Vector files (such as AI, EPS, SVG and vector PDF) are made of mathematical paths instead of pixels. They can be enlarged to any size without getting blurry, which is why sign shops, vinyl cutters, embroiderers and screen printers ask for them. A file extension alone is not proof of a true vector, though: an SVG or PDF can contain a pasted-in photo. Ours are drawn as genuine editable paths.
PNG files are pixel images with transparent backgrounds. They are ideal for websites, social media, email signatures, slide decks and documents. Use the size that matches your purpose rather than stretching a small file.
JPG files do not support transparency and pick up artifacts every time they are saved, so we use them only when a platform asks for one.
When a printer or installer gives you specifications — color mode, size, bleed or file type — send them to us. We would rather prepare the right file once than have you discover a problem at the print shop. Confirm your production provider’s specifications before placing a large order.
Before you buy
Whether you hire us or someone else, these questions will tell you a lot about what you are buying:
Our quotes answer each of these up front. Custom logos typically start at $125–$200 depending on scope, and same-day options may be available for eligible projects after we review your brief.
Atlanta-area clients
Whether you run a contracting business in Marietta, a clinic in Sandy Springs, a property business in Buckhead or a new venture opening in Midtown, Decatur or Gwinnett County, we work the same way: remotely, by phone, text and email, from our studio in Houston, Texas. In-person meetings are not offered, and you never need to visit an office.
That keeps things simple for busy owners. Send photos of your current signage or a sketch on a napkin, review proofs between appointments, and approve the final design from your phone. If your deadline is tied to an event, a print order or a grand opening, tell us the date in Eastern Time so we can plan the schedule honestly.
Questions
It depends on the scope and how quickly feedback comes back. Straightforward projects can move quickly, and same-day options may be available for eligible projects after review. We confirm the expected schedule in your quote.
The number of initial concepts is listed in your quote. We would rather show a few well-developed directions than a large pile of quick variations.
Tell us specifically what is not working — the style, the colors, the icon, the lettering. That feedback guides the next round, which is why revision rounds are part of the project.
Yes. A rough sketch, a photo of old signage or a list of logos you admire are all useful starting points. If you are modernizing an existing logo, see our logo design services page for redesign options.
Our logos are designed by a person working from your brief. If you bring us an AI-generated image as a starting point, we will tell you how we used it and explain the limits on rights for AI-generated material.
We design with those uses in mind and include one-color and reversed versions. For embroidery or large-format printing, share your provider’s specifications so we can prepare the right files.
Yes. Once the logo is approved we can design business cards, flyers, signs, social graphics and apparel artwork in the same style.
Major credit and debit cards through a secure payment link, Cash App or Zelle. We never ask for card numbers by phone, text or through a website form.
Next step
Share your business name, what you do and where the logo will be used. A designer will review it and reply with next steps and a clear quote.
Calls and texts: (404) 448-1369. We work remotely with Atlanta-area clients by phone, text and email.
Takes about a minute. A designer will contact you to talk through your logo idea — no upfront payment.
Prefer to talk now? Call (404) 448-1369
Takes about a minute. A designer will contact you to talk through your logo idea — no upfront payment.
Prefer to talk now? Call (404) 448-1369
